From 1966 to 1968 The Family Dog produced a series of rock posters used to advertise their weekly concerts at the Avalon Ballroom in San Francisco. The posters quickly became emblematic of hippie culture. Wes Wilson, Mouse!, Kelley, Moscoso and Rick Griffin created many of their earliest and best known posters for Family Dog shows featuring The Jefferson Airplane, The Grateful Dead, The Doors and other seminal acts of the era.
(See also: Family Dog postcards and handbills)
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