The Bill Graham poster series began in 1966 with The Jefferson Airplane's February 4-6 shows at the Fillmore Auditorium. In July of 1968 Graham moved out of the original Fillmore and took over the Carousel Ballroom, renaming it the Fillmore West. Many of his largest shows were held 2 blocks from the original Fillmore at Winterland a former ice skating rink. The series ended with poster #289 advertising The Rolling Stones' 1972 Winterland shows.
(See also: Fillmore postcards
Please Note: Some Fillmore posters were printed several times during the Fillmore Era. First printing posters are indicated by a "-1" after the number, second printings by a "-2", etc ... All of these are original Bill Graham posters produced during that time period.