Numbered Poster Series
Bill Graham Numbered Series (1966-1973)
Consisting of almost 300 posters, the Bill Graham numbered series remains one of the seminal
series in rock poster history. With images and designs that blew apart long standing
graphic design and advertising conventions, posters in this series document performances
by now legendary musicians such as Jimi Hendrix, Janis Joplin, Led Zeppelin, Otis
Redding and many others. Groundbreaking posters artists such as Rick Griffin, Wes Wilson and
Lee Conklin contributed important work to this series that remains vibrant and inspiring
to this day.
The Bill Graham numbered series is extremely well documented - a circumstance which
is quite advantageous to collectors some forty years after most of these posters
were printed. The series is widely collected and rare items in the series are among
the most sought after pieces in the world of rock posters. The two key reference
works for this series are "The Art of the Fillmore" and "The Art of
A great deal is known about the printing history of the posters in this series (although
debate continues with respect to a number of the posters and new discoveries are
still being made from time to time). Many of the posters were printed multiple times
during the era. Counterfeits also exist for several of the images so collectors are
well advised to seek out the advice of a reputable authority when in doubt about
the authenticity of a poster.
The Bill Graham numbered series is not limited solely to posters. Handbills and postcards
containing the poster image were also produced. In addition, beginning in the summer
of 1967, tickets to these shows contained miniature poster images in varying color
combinations for different days of the same run of shows.
Family Dog Numbered Series (1966-1968)
Traditionally, poster collectors have considered the Family Dog numbered series to be
at least as important as the Bill Graham series. Chet Helms, whose name has become
synonymous with the Family Dog, was central a figure in the Haight Ashbury hippie
community and had his finger securely on the pulse of the times. It was through his
foresight and diligence in spreading the word of the new ethic by distributing posters
throughout the community that the psychedelic poster movement took form. It is this
close association with the most positive elements of the times that has endeared
the Family Dog posters to a whole generation of collectors.
However, due to a convoluted set of circumstances, the Family Dog series is not nearly
as well documented as the Bill Graham series. For example, The Art of Rock contains
only a limited number of posters in the Family Dog series and there is no comparable
work to The Art of the Fillmore that addresses the Family Dog series. As a result,
many newer collectors have tended to ignore or overlook the Family Dog series.
It is also more difficult to define the precise boundaries of the Family Dog numbered
series. There are 147 numbered posters commemorating Family Dog produced shows at
the Avalon Ballroom in San Francisco from 1966-1968. But there are also numbered
posters for shows produced by the Family Dog in Denver, Colorado and Portland, Oregon.
In addition, there are unnumbered posters and handbills associated with shows produced
by the Family Dog in San Francisco in 1969 and 1970.
As is true for the Bill Graham series, images in the Family Dog series were released
both as posters and as handbills or, later in the series, as postcards. Six months
before Bill Graham followed suit, the Family Dog began using image tickets generally
with a monocolor poster image.
The printing history of the Family Dog numbered series is also well known. Many of
the posters were printed several times and counterfeits exist of several of the posters
as well as a number of the handbills. As is true for the Bill Graham numbered series,
those collecting Family Dog items will be well advised to seek out the advice of
a reputable authority when in doubt about the authenticity of a poster.
The Family Dog numbered series contains some of the signature poster images from
the 1960's such as Mouse & Kelley's "Zig-Zag" man (FD # 14) or their
"Skull & Roses" Grateful Dead poster (FD # 26). The series also contains
a number of important works by Rick Griffin such as the D # 18 poster commemorating
the 1967 new years show by the Doors in Denver.
Fillmore Numbered Series (1988-1989,
On March 3 1988, Bill Graham Presents once again began presenting concerts at the
original Fillmore Auditorium on an ongoing basis. BGP initiated the Fillmore numbered
series on March 4, 1988 commemorating a concert by Hot Tuna (and "friends"
Paul Kantner, Grace Slick and Papa John Creech).
The Fillmore Auditorium was severely damaged by a major earthquake in October 1989.
But following a major retrofit of the building, BGP "reopened" the Fillmore
in late April 1994 and has continued to issue posters in the Fillmore series.
Today, the Fillmore numbered series includes over 900 posters commemorating shows
by an incredible range of artists from superstars like Tom Petty to local favorites
such as Vinyl. The series has provided an opportunity for established poster artists
such as Randy Tuten and newer artists such as Chris Shaw to add to the long tradition
of exciting poster art associated with the Fillmore.
In the generous tradition established by Bill Graham in 1966, these posters have
been and are still handed out to patrons at the end of the show! However, posters
are not produced for all shows and the poster art is not generally used on handbills
produced by BGP to advertise shows at the Fillmore.
Bill Graham Presents Numbered Series
Bill Graham Presents has a second long-running posters series - the Bill Graham Presents
Numbered Series. This series had its start in 1985 when BGP # 1 was released to commemorate
a concert at the Fillmore Auditorium by Rueben Blades. To date, over 400 posters
have been issued in this series. Generally, BGP posters commemorate concerts by major
acts at large venues (e.g. The Rolling Stones or the Grateful Dead at the Oakland
Coliseum). As a result, BGP posters have not generally been handed out to patrons
at the show. Needless to say, posters in this series are generally tougher to find
than posters in the Fillmore numbered series.
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